
PROVEN RESULTS
First Care Activating Serum is a product so iconic that 1 bottle is sold every 10 seconds.**
Backed by 23 years of research and new data mining technology, this new formula delivers the perfect combination of ingredients for visibly healthy and youthful skin.
AFTER 4 WEEKS OF USE
IMPROVES THE LOOK OF SKIN ELASTICITY*
STRENGTHENS MOISTURE BARRIER*
INCREASES HYDRATION*
AFTER 4 WEEKS OF USE
AGREED SKIN TEXTURE FEELS SMOOTHER**
AGREED THEIR SKIN HAS A HEALTHY RADIANCE**
AGREED FINE LINES SEEM TO BE REDUCED**
WHAT MAKES IT PREVENTATIVE?
A powerhouse formula design to target visible signs of aging before they appear and improve radiance
500-HOUR AGED GINSENG*
Supports a healthy skin barrier,helping visibly improve fine lines.
KOREAN HERB EXTRACT
Strengthens the skin barrier, helps to improve hydration, soothe, and visibly address signs of aging.
VITAMIN C DERIVITIVE
Gentler form that delivers long lasting antioxidant protection
Powered by Ginseng, First Care Activating Serum is more powerful than ever.
At the heart of this advanced serum is the potent synergy of 500-Hour Aged Ginseng Extract (LYMPHANAXTM) and a proprietary Korean Herb Extract blend. Together, they strengthen the skin barrier, boost hydration, and help defend against environmental stressors to minimize visible fine lines. The result: visibly smoother, healthier, and more radiant skin. Its silky texture absorbs instantly into damp skin, delivering immediate hydration while improving dryness, dullness, and overall tone—making it the essential first step in any high-performance skincare ritual.
RITUAL
After morning and evening cleansing, begin your First Peace Ritual with First Care Activating Serum VI.
KOREA’S NO.1 SERUM BRAND***, CEASELESSLY EVOLVED
***Based on sales value in Korea from MAT17A4 to MAT23Q4 and YTD24Q3 from Kantar (Worldpanel Division) Panel Study for the period of 2017.1.2~2024.09.08 in South Korea
Timeless Beauty through Holistic Rituals
At Sulwhasoo, our philosophy is rooted in holistic beauty, combining centuries old Korean rituals with modern technology, creating innovative solutions that support skin’s resilience through every stage of life.
Our approach goes beyond addressing surface-level concerns, each of our formulas blends time-honored knowledge and advanced research to address skin’s evolving needs in a uniquely comprehensive way. This is skincare rooted in Korean heritage and crafted for the future, a ritual for timeless beauty that evolves with you.
60+ Years of Ginseng Innovation for Skin Longevity
Since 1964, Sulwhasoo has pioneered the study of Korean Ginseng, driven by a bold vision: to create a world-class skincare solution using domestically grown ginseng, a plant long revered for its potency.
We were the first to unlock the skin benefits of Korean Ginseng, creating innovative formulas that transform this powerful root from traditional remedy to high-performance beauty essential.
Our commitment spans over 60 years of research, refining ways to harness the full power of the ginseng plant, root, stem, leaf, and berry, using cutting-edge extraction technologies and proprietary formulas to deliver visible, lasting results.
Korean Herb Extract: Five Botanicals, One Transformative Ingredient
Sulwhasoo’s holistic philosophy comes to life our signature ingredient, Korean Herb Extract (AKA JAUM Activator™) developed through decades of herbal wisdom and scientific precision. Crafted from five carefully selected botanicals—Peony, Lotus Seed, Solomon’s Seal, White Lily, and Rehmannia—this formula draws on the synergy of traditional herbal medicine, where each plant complements and amplifies the efficacy of the others.
Through advanced extraction methods and rigorous testing, Korean Herb Extract is designed to empower skin’s natural functions. It helps strengthen the skin’s barrier, boost hydration, and visibly improve firmness, becoming the vital first step in our most iconic formulas.
The Key to Healthy Skin Aging
Aging is a natural part of life—as are the changes we see in our skin over time. At Sulwhasoo, we believe in supporting skin’s vitality at every stage. Environmental stressors and lifestyle changes can speed up visible signs of aging, but how we care for our skin slows them down.
First Care Activating Serum: Our iconic first step, a preventative powerhouse serum, uses Korean Herb Extract (AKA JAUM Activator™) to target visible early signs of aging, preserve radiance, and prep skin for every product that follows.
Concentrated Ginseng Rejuvenating Cream: A rich cream that enhances skin’s self-rejuvenating power, visibly plumping skin and reducing the look of wrinkles.
Reviews
FAQS
What is the main benefit of this serum?
What is the main benefit of this serum?
The First Care Activating Serum is your skin's foundation for radiance. It works to enhance skin clarity, improve resilience, and boost radiance from the very first use. Think of it as a vital first step that prepares your skin to better absorb and amplify the benefits of all the products that follow.
When do I use it in my skincare routine?
When do I use it in my skincare routine?
This is a unique, foundational step. You should apply it after your toner or essence butbeforeany other serums or moisturizers. This ensures your skin's moisture barrier is optimally prepared, making your entire routine more effective.
What makes this serum different from others?
What makes this serum different from others?
Unlike targeted serums for wrinkles or brightening, this is a holistic balancing serum. Its signature Korean herbal blend, including JAUM Balancing Complex™, works to strengthen your skin's foundation, leading to improved clarity, resilience, and a natural, healthy-looking glow over time.
Is it suitable for my skin type?
Is it suitable for my skin type?
Yes, its lightweight, fast-absorbing texture is formulated for all skin types. Whether your skin is dry, oily, combination, or sensitive, this serum helps to balance and fortify your skin's natural moisture barrier without feeling heavy or greasy.
How quickly will I see results?
How quickly will I see results?
You will notice an immediate improvement in hydration and a radiant, dewy glow after the first use. With consistent daily use, the long-term benefits of improved skin clarity, texture, and resilience become more pronounced, typically within a few weeks.
What is the texture and scent like?
What is the texture and scent like?
The serum has a lightweight, silky texture that absorbs almost instantly into the skin, leaving no sticky residue. It features Sulwhasoo's signature subtle, soothing herbal scent derived from its natural ingredients, offering a moment of sensory calm.
Can I use this serum alone?
Can I use this serum alone?
While it is highly effective on its own for boosting hydration and radiance, its true power is as a "force multiplier." For best results, we recommend using it as the foundational first step in your serum routine to enhance the performance of your subsequent treatments and moisturizers.
What does "activating" mean for this serum?
What does "activating" mean for this serum?
"Activating" refers to its role in energizing and preparing your skin. It helps to rebalance your skin's condition and amplify its natural ability to absorb nutrients, thereby "activating" the efficacy of the rest of your skincare regimen for visibly better results.


